LLM Process Metrics

Agency Performance Dashboard · February 2026

⚠ February data incomplete — valid to date only
Revenue
£61.6k
February 2026
↓ 32.7% MoM
Gross Margin
62.95%
Target: 67%
↓ 5.6% MoM
Net Margin
36.19%
Target: 25%
↓ 25.6% MoM
Utilisation
0.99
Target: 0.95
↓ 2.8% MoM
Retention
80%
Target: 80%
→ 0.0% MoM
🔴
Gross Margin Below Target
62.95% vs 67% target (4.0pp gap). Expenses moved -92% MoM — review cost drivers.
🟢
Utilisation in Healthy Range
Agency-wide at 0.99. On target.
🟡
Creator Growth Below Target
27 added vs 50 target. Down from 60 last month. Needs acceleration.
🟢
On-Time Delivery at Target
100% delivery rate. Improved from 50% last month.
💰

Financial Margins

Metric January 2026 February 2026 Target MoM
Gross Margin £61,008.1 £38,780 — ↓ 36.4%
Gross Margin % 66.68% 62.95% 67% ↓ 5.6%
Net Margin £44,524.1 £22,296 — ↓ 49.9%
Net Margin % 48.66% 36.19% 25% ↓ 25.6%
📊

Margin Components

Metric January 2026 February 2026 Target MoM
Revenue £91,500 £61,600 — ↓ 32.7%
POD Cost £22,120 £22,120 — → 0.0%
POD Utilisation Costs £22,659.29 £22,005 — ↓ 2.9%
PCC Factor £-539.29 £115 — ↑ 121.3%
Expenses £8,371.9 £700 — ↓ 91.6%
Operating Costs £16,484 £16,484 — → 0.0%
⚡

Utilisation Index

Under (<0.8) Caution (0.8–0.9) Healthy (0.9–1.1)
February 2026 values shown (previous month in grey) · target line at 0.9
Agency Wide
0.99 (was 1.02)
Pod 1
1.34 (was 1.00)
Pod 2
0.90 (was 1.20)
Pod 3
1.00 (was 0.85)
Pod 4
0.88 (was 1.23)
Pro
1.00 (was 1.10)
Sandbox
1.00 (was 1.10)
🤝

Client Health & Retention

Metric January 2026 February 2026 Target MoM
Retention Rate
↳ Janury: Nikura, Holsta, Nomadic
 80% 80% 80% → 0.0%
Ascension Rate 0% 10% 20% —
Churn Rate
↳ January: SalePro
 20% 0% 0% ↓ 100.0%
🏭

Production Efficiency

Metric January 2026 February 2026 Target MoM
On-Time Delivery 50% 100% 100% ↑ 100.0%
Creative Cycle Time C — Fragile A — Stable — —
Creative Win Rate Not yet tracked Not yet tracked — —
🎨

Creator / Talent Management

Metric January 2026 February 2026 Target MoM
Creator Reliability — — 85 —
Creator Growth (monthly adds) 60 27 50 ↓ 55.0%